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second season

A brand and content studio for hospitality and experience brands · California & beyond

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Product brand looking for UGC? Work with Anie as a creator →

About

Brand, content, and creators for hotels, restaurants, and places worth traveling for.

We help hospitality and experience brands find the story guests already feel when they walk in — then carry it everywhere someone might discover you: the identity, the website, the feed, and the creators who bring it to new audiences.

Strategy, design, and content under one roof, from a team that has spent its whole career in travel.

Anie standing in the surf at the beach, in black and white

Offerings

What we offer

  • Branding

    Positioning, naming, and a full identity system — logo suite, type, color, voice, and the details people touch, from menus and key cards to packaging and signage. For hotels, restaurants, and experience brands.

    Strategy + identity

  • Web design

    Websites that feel like the place itself, built to turn browsers into bookings, reservations, and sales.

    Design + build

  • Social media

    Strategy, content calendars, and art direction for Instagram and TikTok — from pre-opening buzz to the everyday feed.

    Monthly

  • Content & UGC

    Honest, guest's-eye photo and video, shot by Anie and a roster of creators: stays, dining, experiences, and product-in-hand. Made for organic social and built to perform in paid ads.

    Per project or monthly

  • Creator partnerships

    We match your brand with travel, food, and lifestyle creators who genuinely fit — then handle outreach, stays or product seeding, briefs, and reporting. Because we create too, we know what makes a partnership work from both sides.

    Per campaign

In good company

Who we work for

Hospitality — independent hotels and the design-led groups that run them, restaurants, and bars.

Experience brands — wineries, wellness retreats, clubs, outdoor outfitters, and the travel and lifestyle products people take with them.

50+hotels and resorts

We've spent seven years working only in hospitality and travel, with global brands like Marriott, Hilton, and Hyatt and with 28 hotels and resorts. We bring big-brand discipline to independent brands — without making them look like everyone else.

Case studies

Bespoke guest ranch · Texas Rebrand

Repositioning a Texas ranch with rich heritage as an immersive escape

Same legacy. New visual identity. Fresh positioning and a launch campaign brought in guests looking for a Texas retreat.

+132%Website sessions, month one
97%New visitors to the site, month one
+693%682 new Instagram followers, month one
Rows of grapevines leading toward the hills in Napa Valley, in black and white
Boutique hotel · Napa Social & SEO

Building a following and a search presence for a Napa boutique hotel

Ongoing social media and SEO that grew a loyal audience on Instagram and brought the hotel to the first page of Google within six months.

7,600Instagram followers in two years
Anie walking past a blue carriage door on a stone street
Anie, on location

Our team

Anie

Founder & Creative Director

Anie started Second Season after seven years building brands and content in travel and hospitality — and after building her own travel brand, Take A Trip Co. She works closely with owners and founders to shape how a place or product looks, sounds, and feels before anyone books or buys. She also creates content herself, which is why the creators she brings in actually fit.

When she isn't on a project, she's scouting the next hotel bar, corner café, or coastal town worth the drive.

— see you somewhere good

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